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In Topic: Getting new accounts
15 November 2008 - 05:12 PM
One other thing, the phone is useless. I drive around with marketing literature in my target area and when i see a place with lots of cars i walk in and introduce myself. They are always nice whether interested or not and the personal touch is way more effective than a phone call.
In Topic: Getting new accounts
15 November 2008 - 05:08 PM
Hi, i am new to vending but not new to marketing. In my area (south florida) there is no lack of vending machines anywhere so the only angle i use is the service and support angle. It seems that service is an issue, i always hear the "we call and they dont show up", we always lose money in the machine, the food is expired, etc etc. I sell them on the fact that i am a small company, local to the area, and always available. MY prices are competative, i try new things and listen to your requests. In Marketing its all about them, not you. you have to satisfy a problem and the poor service issue seems prevalent. I have closed 3 new locations in 2 outings. Maybe begineers luck but i do know how to market and listen and solve their problem. Good luck
Tony
Tony
In Topic: The best locator of all time
04 November 2008 - 08:05 PM
My partner and i went out and stopped in 6 places in our target area industrial park. We only looked for parking lots with lots of cars, not very scientific but the results were amazing. In 3 we were stopped by the gatekeeper in the front reception who gave us the name of the person we had to contact. the other three all had vending machines but they were totally dissatisfied with their service. They showed us the machines and in all three, there were many empty slots, expired snacks and most all make machine change errors or just keep the money and dont vend. they call for service and in one instance they are waiting a week for service. All 3 are potentials for us and 1 is a done deal. they just need to send the remove equipment letter to the company. We will never pay a locator. Its a numbers game, the peoplein the companies are all nice and cordial and many are dissatisfied with their current service. We're very happy with our first venture into locating for expansion.
Tony
Tony
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